Disclaimer: This is a campaign on behalf of SoCozy, a unique line of haircare products for scalps between the ages of 2-12 years old. While I’ve benefitted from both free haircare products as well as money in the bank, please know that all thoughts, opinions, and squeaky-haired children are entirely my own.
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I like playing around with hair products for my kiddos for a few reasons. 1) I enjoy pretending that my offspring are smallish dolls. 2) Anything that helps me make my children look slightly more “kempt” is greatly appreciated. And 3) Nora has crazy hair.
Exhibit A, circa 2011.
She was born with crazy hair. She shares DNA with a man who- with the slightest provocation- will grow out his borderline subdued hairstyle into crazy hair. (Suzy still has dandelion-wisp hair and Jasper’s Little Boy hair is perfection. I’ve heard.) So the chance to check out SoCozy‘s line of non-toxic awesomeness (created by NYC salon owner Cozy Friedman) was a no-brainer. And, oh, where can it be purchased? Did you say Target? Well, fantastic- because I’m already standing there as we speak. (When life aligns, it’s just so great.)
Okay Keely, I hear you saying. You LOVE this company. Prove it.
How about the fact that the products I received to review would’ve been enough of a paycheck on its own? (The physical paycheck was just the icing on the bill-payin’ cake. Yum.) I’m totally serious. This line of haircare smells divine. They’re effective as heck. And I wasn’t kidding about that non-toxic part; all SoCozy products are made without parabens, sulfates, phthalates, synthetic color, propylene glycol, gluten, wheat or nuts. That’s right- nut-free shampoo. Go ahead and give it a lick, EpiPen carriers. (Don’t.)
These multitaskers make cleaning, conditioning, and soaping a snap as well. Which, you know, comes in handy when you’ve got three kids in a tub with a rapidly approaching bedtime and half the contents of the sandbox enmeshed in coifs. For example.
The SoCozy website is also jammed with style solutions, trends, and how-tos for parents, stylists, and kids (with all hair types!) alike.
So which ones were we gaga for?
Me
All of them. Every single sweet-smelling, hyper-effective, “I hear zero complaints about stinging, yanking, and tangling” hair care product.
Nora
The Cinch 2-in-1 shampoo + body wash in guav-o-rama, followed up with the Cinch super hydrating conditioner in berry-whip (“It’s like actual whipped cream for your head,” says Nora); unless she opts for the Cinch detangled + leave-in conditioner in fruity-tutti, sometimes followed up with the Behave styling mousse (medium hold) in peachy-keen. Who knew those banana curls could stay in one place like that?
Susannah
The Cinch 3-in-1 shampoo + conditioner + body wash in mango-go (Zu promises, “It just smells so beautiful”), followed up by a little Behave styling cream (soft hold) in pear-fection. (Dandelion-wisp is harder to maintain than you’d think.)
Jasper
(“Wait, you’re asking me my opinion?”) Okay, Jasper’s just stoked to be handed a clean washcloth and an equal third of bathtub real estate. But post-bath? Oh man, that Behave styling gel (medium hold) in trop-0-lish makes him a positively edible Wolverine-haired baby. (Again, I recommend eating neither haircare products nor toddlers.)
Want in on this “I cannot believe how good my kids smell/well-styled their mops are” parade? How’s this $3 off coupon feel? (Answers: Yes. Great!)
Print it out. Head to Target. Or…shuffle back and forth in the aisles you’ve been for the duration of this post.
Yours in Target solidarity,
Keely
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